David R. Malmborg

I often marvel at people’s dedication in the pursuit of perfection. I love seeing someone with a true passion, and love for something that they strive to be so perfect at it. Last week, I watched the documentary Jiro Dreams of Sushi, where an 85 year old man has dedicated his life to perfecting sushi. […]

Does long copy work on the internet? With twitter’s 140 characters, do we even have the patience anymore to read more than a paragraph? Earlier in January, I read an old article about long copy in marketing and advertising. The article quoted some of the most notable advertising professionals in the 20th century. Including quotes […]