David Malmborg

We’ll Rise Together

Before Riser Media became what it is today, the company went by the name Jandaco. Shortly after being hired by the premier design and development agency, Jandaco was about to have a major uplift and rebrand itself as a serious force in the web design industry. I had the privilege of managing the brand transition from Jandaco to Riser Media. My responsibility included managing the development of the new website, establishing the position of the new brand separating the differences between Riser Media services and the new line up of “productized” services being developed simultaneously.

Launching Riser Media

To ensure a smooth launch of the of the new brand without shock to the current “high profile” clients that we had much preparation was done for the transition. Email campaigns where developed for our existing clients that we where still here to take care of them. “No, we didn’t get bought out. We just had a better idea.” was the the messages that was enthusiastically received. In addition to the email campaign, I developed a PPC campaign to help drive new traffic to the brand new website, and stir “fresh blood” for Riser Media. On December 31, 2008, Riser Media launched with its complete suite of product services, Host Riser, Site Riser, and Code Riser.