David R. Malmborg

Help Google help you. That is the philosophy around Schema.org and structured data on your website. The question is, how much value is there in structuring your data? I’ve talked to a number of developers that want to charge a lot to build schema into existing templates. Is that cost worth it? If you did […]

Does long copy work on the internet? With twitter’s 140 characters, do we even have the patience anymore to read more than a paragraph? Earlier in January, I read an old article about long copy in marketing and advertising. The article quoted some of the most notable advertising professionals in the 20th century. Including quotes […]