Dilemma: How Liberal are You with Your Brand?
by DRM2
Welcome to David’s first dilemma, well at least the first one presented on this blog.
With my Dilemmas, I am simply going to post a debatable question. Then I’ll point to a few references, and hope that I get some decent participation in the comments. These posts will definitely be better if we have people participate. Next week when I write, I’ll add my take on the dilemma. It is pretty simple.
David’s Dilemma
How liberal are companies supposed to be with there brand. Meaning, should you use your logo for artistic purposes in an effort to support and further your brand identity?
Get my take on this dilemma >>
Here are couple of references to what I mean about artistic/liberal brand usage.
Each one of these examples are company owned websites that have a different version of the logo in multiple places on the page. The Harley Davidson page I think best suits this argument. On that page alone they have 10 different identities or logo usage, and each one is artistically used.
Please comment and let me know if you think that artistic usage of a brand is acceptable or should you be very specific in the manner which it is used.
Thanks for participating in my dilemma.
Enjoy! DRM2
Get my take on this dilemma >>
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Comments
I think the benefit of it is that it can make your logo a status symbol. I think it is perfectly acceptable to use your logo to do that.
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Hmmm. This is a tough question…especially for us opinionated ones!=) I really think that you should use your brand in as many creative ways as possible. Of course I think there should be things that are constant with it but let’s face it…people get bored of the same stuff, and I think it is fun to change it up a little bit every now and again! An artistic take on your brand is a fabulous idea in my opinion. Too bad I don’t have a “real” brand yet, to artistically enhance. someday…
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I think its important that companies keep a tight hold on their logo usage. People suffer from information overload today, and I think it’s important that a company present a unified marketing strategy. I don’t think it’s bad to change your logo, but stick with your current logo and don’t confuse the customer. At the same time, companies like Coke have found a lot of success going “retro” and bringing back old logos used in the 50′s – 80′s.
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I think that as long as company’s are making their logos recognizable and somewhat stable there really isn’t a problem with it. However, if company’s are changing there logo completely… even for an artistically take on brands then I wish them luck with keeping some of their consumers. I know for me as a consumer when I notice changes on logos I question if it is the same ole product that I relied on. Now I know things change and times change, but I don’t want things to change too much(or I might just be finding myself buying generic)
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Hey, when are you doing your follow up post? I am interested in what you have to say. =)
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Sorry, my take is coming tomorrow. Halloween costume building is getting the best of me.
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Hey, when are you doing your follow up post? I am interested in what you have to say. =)
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DRM2 Reply:
April 22nd, 2010 at 8:45 pm
Here is the link to my take on the dilemma. Thanks for reading!
http://www.davidmalmborg.com/update-liberal-brand.html
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I think the benefit of it is that it can make your logo a status symbol. I think it is perfectly acceptable to use your logo to do that.
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I think that as long as company’s are making their logos recognizable and somewhat stable there really isn’t a problem with it. However, if company’s are changing there logo completely… even for an artistically take on brands then I wish them luck with keeping some of their consumers. I know for me as a consumer when I notice changes on logos I question if it is the same ole product that I relied on. Now I know things change and times change, but I don’t want things to change too much(or I might just be finding myself buying generic)
Like or Dislike:
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[Reply]
I think that as long as company’s are making their logos recognizable and somewhat stable there really isn’t a problem with it. However, if company’s are changing there logo completely… even for an artistically take on brands then I wish them luck with keeping some of their consumers. I know for me as a consumer when I notice changes on logos I question if it is the same ole product that I relied on. Now I know things change and times change, but I don’t want things to change too much(or I might just be finding myself buying generic)
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