Comments on: Dilemma: How Liberal are You with Your Brand? http://www.davidmalmborg.com/dilemma-how-liberal-are-you-with-your-brand.html By the Sweat of thy Brow Thu, 22 Dec 2011 18:13:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steve http://www.davidmalmborg.com/dilemma-how-liberal-are-you-with-your-brand.html/comment-page-1#comment-376 Steve Fri, 28 May 2010 02:40:00 +0000 http://www.davidmalmborg.com/?p=201#comment-376 I think that as long as company's are making their logos recognizable and somewhat stable there really isn't a problem with it. However, if company's are changing there logo completely... even for an artistically take on brands then I wish them luck with keeping some of their consumers. I know for me as a consumer when I notice changes on logos I question if it is the same ole product that I relied on. Now I know things change and times change, but I don't want things to change too much(or I might just be finding myself buying generic) I think that as long as company’s are making their logos recognizable and somewhat stable there really isn’t a problem with it. However, if company’s are changing there logo completely… even for an artistically take on brands then I wish them luck with keeping some of their consumers. I know for me as a consumer when I notice changes on logos I question if it is the same ole product that I relied on. Now I know things change and times change, but I don’t want things to change too much(or I might just be finding myself buying generic)

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]]> By: George http://www.davidmalmborg.com/dilemma-how-liberal-are-you-with-your-brand.html/comment-page-1#comment-241 George Sun, 25 Apr 2010 20:17:03 +0000 http://www.davidmalmborg.com/?p=201#comment-241 I think that as long as company's are making their logos recognizable and somewhat stable there really isn't a problem with it. However, if company's are changing there logo completely... even for an artistically take on brands then I wish them luck with keeping some of their consumers. I know for me as a consumer when I notice changes on logos I question if it is the same ole product that I relied on. Now I know things change and times change, but I don't want things to change too much(or I might just be finding myself buying generic) I think that as long as company’s are making their logos recognizable and somewhat stable there really isn’t a problem with it. However, if company’s are changing there logo completely… even for an artistically take on brands then I wish them luck with keeping some of their consumers. I know for me as a consumer when I notice changes on logos I question if it is the same ole product that I relied on. Now I know things change and times change, but I don’t want things to change too much(or I might just be finding myself buying generic)

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]]> By: Steve http://www.davidmalmborg.com/dilemma-how-liberal-are-you-with-your-brand.html/comment-page-1#comment-233 Steve Sun, 25 Apr 2010 10:25:18 +0000 http://www.davidmalmborg.com/?p=201#comment-233 I think the benefit of it is that it can make your logo a status symbol. I think it is perfectly acceptable to use your logo to do that. I think the benefit of it is that it can make your logo a status symbol. I think it is perfectly acceptable to use your logo to do that.

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]]> By: DRM2 http://www.davidmalmborg.com/dilemma-how-liberal-are-you-with-your-brand.html/comment-page-1#comment-216 DRM2 Fri, 23 Apr 2010 03:45:22 +0000 http://www.davidmalmborg.com/?p=201#comment-216 Here is the link to my take on the dilemma. Thanks for reading! http://www.davidmalmborg.com/update-liberal-brand.html Here is the link to my take on the dilemma. Thanks for reading!
http://www.davidmalmborg.com/update-liberal-brand.html

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]]> By: Amy http://www.davidmalmborg.com/dilemma-how-liberal-are-you-with-your-brand.html/comment-page-1#comment-215 Amy Fri, 23 Apr 2010 03:01:25 +0000 http://www.davidmalmborg.com/?p=201#comment-215 Hey, when are you doing your follow up post? I am interested in what you have to say. =) Hey, when are you doing your follow up post? I am interested in what you have to say. =)

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]]> By: DRM2 http://www.davidmalmborg.com/dilemma-how-liberal-are-you-with-your-brand.html/comment-page-1#comment-24 DRM2 Thu, 22 Oct 2009 03:10:30 +0000 http://www.davidmalmborg.com/?p=201#comment-24 Sorry, my take is coming tomorrow. Halloween costume building is getting the best of me. Sorry, my take is coming tomorrow. Halloween costume building is getting the best of me.

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]]> By: Anne http://www.davidmalmborg.com/dilemma-how-liberal-are-you-with-your-brand.html/comment-page-1#comment-20 Anne Mon, 19 Oct 2009 16:53:29 +0000 http://www.davidmalmborg.com/?p=201#comment-20 Hey, when are you doing your follow up post? I am interested in what you have to say. =) Hey, when are you doing your follow up post? I am interested in what you have to say. =)

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]]> By: Vanessa http://www.davidmalmborg.com/dilemma-how-liberal-are-you-with-your-brand.html/comment-page-1#comment-17 Vanessa Mon, 12 Oct 2009 23:53:37 +0000 http://www.davidmalmborg.com/?p=201#comment-17 I think that as long as company's are making their logos recognizable and somewhat stable there really isn't a problem with it. However, if company's are changing there logo completely... even for an artistically take on brands then I wish them luck with keeping some of their consumers. I know for me as a consumer when I notice changes on logos I question if it is the same ole product that I relied on. Now I know things change and times change, but I don't want things to change too much(or I might just be finding myself buying generic) I think that as long as company’s are making their logos recognizable and somewhat stable there really isn’t a problem with it. However, if company’s are changing there logo completely… even for an artistically take on brands then I wish them luck with keeping some of their consumers. I know for me as a consumer when I notice changes on logos I question if it is the same ole product that I relied on. Now I know things change and times change, but I don’t want things to change too much(or I might just be finding myself buying generic)

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]]> By: Evan Johnson http://www.davidmalmborg.com/dilemma-how-liberal-are-you-with-your-brand.html/comment-page-1#comment-16 Evan Johnson Mon, 12 Oct 2009 23:48:35 +0000 http://www.davidmalmborg.com/?p=201#comment-16 I think its important that companies keep a tight hold on their logo usage. People suffer from information overload today, and I think it's important that a company present a unified marketing strategy. I don't think it's bad to change your logo, but stick with your current logo and don't confuse the customer. At the same time, companies like Coke have found a lot of success going "retro" and bringing back old logos used in the 50's - 80's. I think its important that companies keep a tight hold on their logo usage. People suffer from information overload today, and I think it’s important that a company present a unified marketing strategy. I don’t think it’s bad to change your logo, but stick with your current logo and don’t confuse the customer. At the same time, companies like Coke have found a lot of success going “retro” and bringing back old logos used in the 50′s – 80′s.

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]]> By: Best Craft Blog http://www.davidmalmborg.com/dilemma-how-liberal-are-you-with-your-brand.html/comment-page-1#comment-15 Best Craft Blog Mon, 12 Oct 2009 23:25:42 +0000 http://www.davidmalmborg.com/?p=201#comment-15 Hmmm. This is a tough question...especially for us opinionated ones!=) I really think that you should use your brand in as many creative ways as possible. Of course I think there should be things that are constant with it but let's face it...people get bored of the same stuff, and I think it is fun to change it up a little bit every now and again! An artistic take on your brand is a fabulous idea in my opinion. Too bad I don't have a "real" brand yet, to artistically enhance. someday... Hmmm. This is a tough question…especially for us opinionated ones!=) I really think that you should use your brand in as many creative ways as possible. Of course I think there should be things that are constant with it but let’s face it…people get bored of the same stuff, and I think it is fun to change it up a little bit every now and again! An artistic take on your brand is a fabulous idea in my opinion. Too bad I don’t have a “real” brand yet, to artistically enhance. someday…

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