David Malmborg

En Guard!

Museum Replicas has been a fun site for me to work on. I have managed the SEO of the site, and tried to get it to show up with highly competitive keywords like swords, and armor. I didn’t realize how competitive a market Museum Replicas was involved in. LARPing (participating in Live Action Role Play) is a big deal, and having the right gear is important. Not only do they manufacture swords for renaissance fairs accessories, but they also manufacture historical, and movie replicas. In the short period of working with this site, my team was able to increase organic traffic from Google by 16%, and non-branded keywords like swords and armor, saw increases of 700-3000% from Google. That is a big increase when talking about thousands of visitors.