Comments on: Dilemma Update: How Liberal are You with Your Brand http://www.davidmalmborg.com/update-liberal-brand.html By the Sweat of thy Brow Thu, 22 Dec 2011 18:13:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Elisoa http://www.davidmalmborg.com/update-liberal-brand.html/comment-page-1#comment-485 Elisoa Sat, 07 Aug 2010 18:01:28 +0000 http://www.davidmalmborg.com/?p=209#comment-485 The traduction in French is not comprehensible. I do'nt understand what is the problem. But about the brand ,it is essentiel for the company and too for the customers. Firstly for the company, if their product is the best in the market and known to be the best, they can give on it the price as level as possible. And it is good for their business. For them it is suffisant to be known for one thing, their can product and sell all things after it. For example Nike is firstly known for their basket, and now they are others things like bags, glasses ... and the customers buy them because that is Nike. They buy the brand but not the quality of the product. Secondly, for the custumers, they know what they want, they know what they buy and they are sure that they have not lost their money because that is what they want. The traduction in French is not comprehensible.
I do’nt understand what is the problem.
But about the brand ,it is essentiel for the company and too for the customers.
Firstly for the company, if their product is the best in the market and known to be the best, they can give on it the price as level as possible.
And it is good for their business.
For them it is suffisant to be known for one thing, their can product and sell all things after it. For example Nike is firstly known for their basket, and now they are others things like bags, glasses … and the customers buy them because that is Nike. They buy the brand but not the quality of the product.
Secondly, for the custumers, they know what they want, they know what they buy and they are sure that they have not lost their money because that is what they want.

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]]> By: Lori Gilson http://www.davidmalmborg.com/update-liberal-brand.html/comment-page-1#comment-46 Lori Gilson Thu, 19 Nov 2009 20:08:08 +0000 http://www.davidmalmborg.com/?p=209#comment-46 I like your take on this, Malmborg. I agree. Until a company has an identifiable brand, it is best to be really strict on how the logo is used. I like your take on this, Malmborg.

I agree. Until a company has an identifiable brand, it is best to be really strict on how the logo is used.

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